Introduction

Project Description

Tim's Pancakes is a home-based bakery specializing in the production and delivery of delicious, fresh pancakes in the local market. The bakery offers a wide range of flavors and toppings to cater to different tastes and dietary preferences. With a strong focus on high-quality ingredients and fast delivery, Tim’s Pancakes aims to provide a simple and enjoyable ordering experience through a mobile application.

Problem Statement and Project Goal

The bakery seeks to develop an application to streamline and accelerate the ordering and delivery process. After discussing with the bakery owner, we discovered that currently, orders are placed via phone calls, which often leads to confusion and inefficiencies in order management.

The owner's primary objectives for the app include:

Raising awareness and interest in the bakery.
Expanding its online presence to reach a wider audience.
Offering a seamless user experience that meets industry standards.
Gaining a competitive edge over rival businesses.

Given the limited budget but ample time, the goal was to complete a full design cycle to ensure a well-thought-out application that effectively meets user needs.

Design Process

The project followed a standard UX design process, which included:

1️⃣ Understanding user needs

2️⃣ Defining the core problem

3️⃣ Brainstorming solutions

4️⃣ Designing wireframes and prototypes

5️⃣ Conducting user testing

Research & Analysis

Target Audience Analysis

Due to time and budget constraints, instead of detailed user interviews, we conducted a short survey with key questions: