Table of contents

Introduction

Staying active and maintaining a healthy lifestyle can be challenging, especially when motivation fades over time. FitQuest was designed to solve this problem by turning fitness into an engaging game. By integrating seamlessly with smartwatches, the app tracks steps, calories, and exercise time while rewarding users for staying active.

Project Background

Many fitness apps track activity, but they often lack long-term engagement. Users start strong but lose interest over time. FitQuest solves this by introducing gamification, where users earn points and unlock rewards by completing daily activity rings. This unique approach keeps users motivated while making fitness a fun and interactive experience.

Project Goal

The main objective of FitQuest was to design an app that seamlessly integrates with smartwatches while making fitness tracking enjoyable. The key goals included:

• Encouraging daily activity by rewarding users for steps, calories burned, and exercise time.
• Boosting motivation through a gamified leveling system where users earn points.
• Providing tangible rewards such as promo codes for fitness equipment.
• Ensuring an intuitive and seamless experience through a simple and engaging interface.

Competitor Analysis

Before developing FitQuest, I analyzed several popular fitness apps to identify gaps in the market and areas for improvement. Here’s a summary of key competitors:

1. MyFitnessPal

• Strengths: Comprehensive food and calorie tracking, community support.
• Weaknesses: While great for nutrition, it lacks motivation features for fitness tracking. The interface can feel cluttered, and the app doesn’t gamify progress.

2. Fitbit App

• Strengths: Seamless integration with Fitbit devices, accurate step and heart rate tracking.
• Weaknesses: The app is primarily focused on tracking data, but it lacks rewards or engaging features that keep users motivated over time.